Combate Global Announces Historic Transition To YouTube For Live Streaming Events
For the first time ever, COMBATE GLOBAL events will be distributed live in Spanish, free of charge, on the world’s leading streaming video destination. on the world’s leading streaming video destination
The broadcast kicks off with live action from COMBATE GLOBAL from Miami, beginning with “Combate Female” on March 13.
COMBATE GLOBAL today announced its transition to worldwide distribution of premium live Mixed Martial Arts (MMA) events on YouTube, beginning with a stellar all-female “Combate Female” headliner on Thursday, March 13 at 8 p.m. ET/5 p.m. PT from the TelevisaUnivision studios in Miami. COMBATE GLOBAL will be YouTube’s first premium producer of live MMA programming for global distribution.
The agreement marks the first time in history that COMBATE GLOBAL events, in their entirety, will be distributed live, globally and free of charge in Spanish to consumers around the world on the world’s leading streaming video platform.
Following the “Combate Female” show on March 13, the action will continue with live COMBATE GLOBAL events on Thursday, April 10 and Thursday, April 24, respectively.
“With YouTube in our corner as their interest in live sports increases, COMBATE GLOBAL will be able to achieve its mission of delivering‘Mucha Más Acción‘ to a global Spanish-speaking audience through the largest streaming video platform on the planet,” said COMBATE GLOBAL CEO Campbell McLaren. “COMBATE GLOBAL couldn’t ask for a better partner than YouTube as we launch full speed into the future and spearhead the rapid growth and engagement of our live audiences,” continued McLaren.
Live events will be streamed on COMBATE GLOBAL’s YouTube channel and will feature a call to action on the YouTube “Live” button immediately prior to the start of each show.
In addition, several different YouTube content creators will produce and post content covering upcoming COMBATE GLOBAL events and its star athletes on the respective creators’ YouTube channels prior to each show. Creators will receive exclusive “behind-the-scenes” access to COMBATE GLOBAL athletes as they undergo high-intensity training prior to their fights. Viewers will witness for the first time and up close what it takes to fight and win in the COMBATE GLOBAL ring.
COMBATE GLOBAL’s transition to worldwide distribution on YouTube follows another stellar year for COMBATE GLOBAL’s live television event audience and organic digital audience growth.
COMBATE GLOBAL’s content receives an average of 385 million organic monthly views across all of its social media channels.
At the close of 2024, COMBATE GLOBAL’s YouTube channel content saw a 24 percent increase in audience viewing time and a 26 percent increase in revenue since 2023. It has also experienced a 140 percent increase in audience engagement for its YouTube Shorts video content, all organically, since 2023.
Its top five Hispanic consumer markets for YouTube content consumption have been the U.S., Mexico, Chile, Argentina and Ecuador.
COMBATE GLOBAL, which has on more than one occasion surpassed both the Ultimate Fighting Championship (UFC) and Major League Soccer (MLS) in terms of live television viewership, also has one of the youngest television audiences of any sports property in the U.S., with nearly 50 percent of its total television audience fitting into the coveted A1849 demographic.
